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Good Luck Tiger
So, Jamie Oliver has a new mission - to get the people of Rotherham to ditch their kebabs and cheesy chips and return to the kitchen to cook healthy and hearty meals for all the family.

All well and good, I hear you say, and to be fair, you have to admire the bloke for trying, even if he does at times come across as a vaguely patronising, over-exuberant schoolboy.
The first episode of his Ministry of Food experiment made slightly depressing viewing. The sight of a young girl being fed kebab meat and chips while sat on a hard wooden floor was not an easy thing to watch.
Surprisingly, her mum, despite the tattoos and piercings, came across as an intelligent woman who knew deep down what the right thing to was, but somehow an invisible cultural force was preventing her from doing it.
I don’t mean to sound cold-hearted here, but annoyingly, she went on to cry into ‘diary cam’ as everyone on TV does these days, and complain about the hardship she was facing living on benefits. You did feel sorry for her because she seemed in a bad way, but I couldn’t help noticing the huge plasma TV in the background and her numerous and no doubt expensive, tattoos. A lot of food was painted on her arms.
Still, Mr Oliver was there to throw his arm around her and call her ‘tiger’ a lot when things got bad, which I’m sure made her feel better for about a nanosecond, before he hoped into his £60,000 Land Rover and headed back to his pile in Essex.
You can’t help but back the guy and maybe there is method in his naivety. We cynics who say his experiment will never work long term may be proved wrong, but you can’t help but feel this latest venture is more about proving something to himself rather than the good folk of Rotherham.
Good luck Jamie, you’ll certainly need it!
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